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1998

April 25, 2025 · 1 min read · By
1998: The Spark in Geneva A group of legal advisors, private bankers, and insurers met in Switzerland to explore a tool that could offer the legality of insurance, the flexibility of investment funds, and the confidentiality of trusts — all under one structure. The result was the first draft of what became known as Private Placement Life Insurance. 2002–2010: Building the Framework We collaborated with regulators in: ● Luxembourg – to define the “dedicated fund” model ● Delaware – to shape the U.S. tax-deferred wrapper ● Singapore – to align with emerging family office rules During this period, PPLI.com: ● Published the first multilingual guide to PPLI ● Created the global provider registry, still used today ● Designed case studies for Harvard, INSEAD, and Geneva University
Eldar Edmond Grady
About the author
Chief Executive Officer, PPLI.com

Eldar leads PPLI.com’s strategy, research and partnerships. He acquired PPLI.com in 2020 and has worked on private placement life insurance since then.

Eldar Edmond Grady, CEO of PPLI.com
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Eldar Edmond Grady · CEO, PPLI.com

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