1998
1998: The Spark in Geneva
A group of legal advisors, private bankers, and insurers met in Switzerland to explore a tool that could offer the legality of insurance, the flexibility of investment funds, and the confidentiality of trusts — all under one structure.
The result was the first draft of what became known as Private Placement Life Insurance.
2002–2010: Building the Framework
We collaborated with regulators in:
● Luxembourg – to define the “dedicated fund” model
● Delaware – to shape the U.S. tax-deferred wrapper
● Singapore – to align with emerging family office rules
During this period, PPLI.com:
● Published the first multilingual guide to PPLI
● Created the global provider registry, still used today
● Designed case studies for Harvard, INSEAD, and Geneva University

About the author
Chief Executive Officer, PPLI.com
Eldar leads PPLI.com’s strategy, research and partnerships. He acquired PPLI.com in 2020 and has worked on private placement life insurance since then.
Continue privately
Eldar Edmond Grady · CEO, PPLI.com
Use the consultation form to describe your question and the support you are seeking. Review the Privacy Policy before sharing personal information.
Prefer to begin with a single question? Write to info@ppli.com