1998
1998: The Spark in Geneva
A group of legal advisors, private bankers, and insurers met in Switzerland to explore a tool that could offer the legality of insurance, the flexibility of investment funds, and the confidentiality of trusts — all under one structure.
The result was the first draft of what became known as Private Placement Life Insurance.
2002–2010: Building the Framework
We collaborated with regulators in:
● Luxembourg – to define the “dedicated fund” model
● Delaware – to shape the U.S. tax-deferred wrapper
● Singapore – to align with emerging family office rules
During this period, PPLI.com:
● Published the first multilingual guide to PPLI
● Created the global provider registry, still used today
● Designed case studies for Harvard, INSEAD, and Geneva University
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Eldar Edmond Grady · CEO, PPLI.com
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